She is a passionate endurance athlete with a love for the outdoors: in addition to being a mountain climber, she is also an ultrarunner, adventure racer, skier, and mountain biker. She firmly believes in the transformative power of our connection to nature and its wild spaces and advocates for environmental and social sustainability through collective reimagination.
As a professor, she has been passionate about teaching complexities of human (consumer) behavior at the undergrad, MBA, ExecMBA levels. She also taught and gave presentations at academic institutions such as University of Utah, American University-Beirut, Universite de Nice-Sophia Antipolis-France, University of Innsbruck-Austria, Bahcesehir University-Istanbul&Silicon Valley, and Bogazici University-Istanbul. As a marketing consultant, she has worked in market research projects for brands such as Philips, SCA, REI, and SRG. She serves on advisory boards and mentorship programs for several startups and nonprofit organizations.
She is also a motivational speaker and a teamwork & leadership workshop facilitator in San Francisco Bay Area in the US and in Istanbul, Türkiye. As the Director of the Lam-Larsen Community Engagement Initiative at San Francisco State University, she spearheads its highly regarded flagship event, the Women’s Emerging Leadership Forum, which empowers women and fosters a vibrant learning community for both personal and professional growth.
